After being ranked the third most innovative country in the EU after Sweden (first) and Denmark (runner up) in 2016, Finland takes the stage at Rio to showcase sustainability best practice in sport.
Climate change was already one of the key themes in the Olympics opening ceremony and this is another brilliant example of sending a message across while the whole world is watching.
Way to go, Finland!
Last Friday, Finland House held its opening Gala at Rio’s historic Casa França Brasil building, and featured Santa Claus himself to promote Finnish culture and sustainability. Along with Santa, Finland’s IOC Member Sari Essayah and Ilkke Homanen, the Head of Industry for Cleantech Finland, one of the house’s major partners were present and talked about sustainable technology in sport.